Exposure in the media doesn’t have to cost a penny, and can give you priceless credibility, authority and visibility. Remember that people normally need to read or hear about something at least 5 times before they take the plunge and buy, so you need to follow up leads regularly and keep marketing yourself (not just by the media routes below, but by ads, flyers, or newsletters for example).
Let’s summarise PR as being the communication between an individual or organisation and its target consumers, gaining coverage by using topics of public interest Read the rest of this entry »
Author and Writing Coach Jurgen Wolff explains what American Idol, The Secret, and great athletes can teach you about marketing your coaching company effectively.
When you’re training to be a coach, it seems that developing the skills to help people achieve their most cherished dreams is the hard part of the process. Only later do we realise that the next step—getting clients—can be even more difficult. Here, for your consideration, are three models Read the rest of this entry »
I am one of the The Coaching Academy’s presenters in the Small Business Coaching Diploma. I also coach some great people on the Protégé programme as well as running my own business in the North West of England.
My favourite coaching question is: …”what will having that (goal / belief / decision) give you or allow you to have?”. If I feel that a client is struggling to articulate a goal or if it does not seem to be congruent with everything else they are describing in their lives, then this question Read the rest of this entry »
Annie Ashdown, the resident Life Coach on ITV’s Kyle’s Academy and a Coaching Academy graduate, specialises in confidence building. She says what other people think of you is none of your business!
Remember we are ‘perfectly imperfect’. So many people feel they must have the perfect life, the perfect figure, the perfect relationship. What a load of tosh! Stay in the moment and enjoy every moment of being who you are, quit rehearsing to be somebody else. It is far better to be yourself then a poor imitation of someone else.
Self-care and self-approval Read the rest of this entry »
- What attracted you to coaching
About 2 years ago I started to hear about coaching from reading articles in magazines and receiving marketing emails from companies. I run a training company and felt that the delegates on my training courses would benefit from something a little bit extra from me. Coaching seemed the most logical addition to my business to complement my skills as a trainer/mentor. The Coaching Academy had been sending me emails for months about their introductory weekend to coaching and in December 2008 I took the plunge and went Read the rest of this entry »
One of the keys to being a super successful coach is to get great testimonials. Testimonials are like proof. They create certainty in the minds of your prospects that they’ll be able to get similar results.
Certainty is good, especially when people feel unsure about whether coaching will or will not work for them.
Testimonials are a very important way to increase the certainty that you coaching will work for them too. I recommend that you make it one of your goals over the next 30 days to get five glowing testimonials. Read the rest of this entry »
- What attracted you to coaching?
After spending the last 15 years in the world of corporates, I was looking for something that gave me more purpose and more satisfaction than simply selling computer systems.
I had originally trained in HR and have always been fascinated in the world of psychology and completed an NLP qualification in 2006, but when I came across coaching it felt like coming home.
There is nothing quite Read the rest of this entry »
I don’t know about you but I have had to really focus to gain any sort of excitement for the year ahead let alone the next decade. I feel a real fraud writing this for everyone to read as so many people refer to me for inspiration and motivation and yet, this last week has been really difficult for me. I can’t explain or provide any reason why it has take me longer than usual to be positive, motivated and fired up about 2010. Reading Twitter and all of the positive 140 character tweets delivered by those I follow have actually made me less enthusiastic. As everyone Read the rest of this entry »
I am The Coaching Academy’s Trainer on the FREE Certificate in Personal Coaching 2 Day course.
My favourite coaching question is When will you be taking this action?
The question that often elicits a breakthrough or ‘aha’ moment is…
- What will happen if you do take this action?
- What will not happen if you do take this action?
- What will happen if you do not take this action?
- What will not happen if you do not take this action?
For example (A real life Read the rest of this entry »
Everything starts with a conversation and so the quality of that conversation determines everything. Small Talk is fairly instinctive, but Big Talk requires something different: the right mindset and a strategy. Let’s put aside small talk and focus on the big conversations that can change life direction.
There are many barriers to effective communication; sometimes it’s hard to pass the ‘ACID’ test which places 4 obstacles in between the communicator and a Read the rest of this entry »
