The Coaching Academy BlogThe Coaching Academy Blog

28 Aug, 2012

10 Ways To Improve Your Motivation & Make Running Your Coaching Business Like A Holiday

Posted by: The Coaching Academy In: Coach Plus Articles|Coaching Articles

10 Ways To Improve Your Motivation & Make Running Your Coaching Business Like A Holiday

As the UK summer is in its final days, the bank holiday is over and many of us are suffering from holiday blues; it’s a prime time to increase motivation and make running your coaching business like a holiday.

It is an interesting fact that most people spend longer planning a two-week holiday than they do planning their workload during the other fifty weeks of the working year. Why is that? It is because they want to make maximum use of their time. They want to get maximum value for money.

They know that every moment counts. They want an experience that will be enjoyable and in line with their values. They want a result that will be successful and memorable. They are firmly focused on the goal.

That sounds a lot like running a successful coaching business.

Whatever led you to coaching, your chances of success will increase many times over if you make optimum use of every minute in your day. If you find yourself constantly distracted from the task at hand, ask yourself what you are focusing on instead. What is your true goal?

The important thing is to know what you want, why you want it and to make sure that every day your actions and behaviours take you closer to your true objective – and are aligned with what matters to you the most.

1. Know ‘why’ you want to build your coaching business. If financial reward is your only goal, you may struggle to stay motivated should you need to make personal sacrifices in terms of time and money, especially during the initial stages of the business.

2. Self-belief. Belief is what keeps you going when others knock you back; it’s what helps keep you going when you are tired; it’s what helps you to overcome unexpected obstacles and to see challenges as surmountable rather than a reason to quit.

3. Be an expert. Trusting your knowledge and expertise will increase your confidence. Don’t be tempted to set up a business in an area you know nothing about, unless, of course, you are partnering with someone with the necessary experience, or you are investing in the business and not necessarily working in it.

4. Know what makes you different. Having a coaching niche that distinguishes you from your competitors will help you to sell your concept and help others to understand what you are offering and why they need it.

5. ‘Get real’. About your strengths and weaknesses so that you plan, prepare and put things right before you get started. Knowing where your weak spots lie and seeking professional expertise, or recruiting team members with those abilities to balance your skills, can put you in a position of strength.

6. Seek the company of others who want to succeed. Not everyone has a ‘can-do’ attitude and it is easy to be discouraged by those who are negative about you or your chances of success. Success breeds success. That’s why sports people like to practice by competing against others who are better than themselves.

7. Plan ahead. Having a strong belief that something can work is not the same as blind optimism or letting your heart rule your head. Pour your belief into the practical structure of a business plan, stating your objectives, your financial plan and including a strategy and a time frame for achieving your goals.

8. Love what you do. It’s not enough to know the business; you need to love it – from targeting your sales to planning your marketing to cashflow management. If you stay on top of the details the results will be worth all the preparation.

9. Don’t expect it to be easy. Most new ventures take more time and money to get them off the ground than initially anticipated.

10. Don’t ‘should’; always ‘will’. Valuable lessons can be learned from mistakes, but getting stuck in regrets will hold you back. Ditch the ‘shoulds’; ask yourself ‘why’ you will succeed – and get ready to Do It!

If you put as much energy into running your business for 50 weeks of the year as you do enjoying your 2 week break, your annual accounts will be more fun to read than a holiday postcard.

3 Responses to "10 Ways To Improve Your Motivation & Make Running Your Coaching Business Like A Holiday"

1 | Robin Carter

August 29th, 2012 at 11:59 am


I completely agree. Breaking your overall goals and planning down into weekly and daily activities, and actioning these, makes progress, even if small, a certainty. Once you make a start, you see progress towards your goal, so your motivation builds and so it becomes easier and easier to stay motivated and focused. Great article and great practical steps!

2 | Paul Grace

September 10th, 2012 at 10:08 am


I completely agree with the 10 points made above, especially those on mental attitude and gravtitating towards can do people.

3 | Kirsty Burge

September 12th, 2012 at 11:12 am


Liked your article – making the first step to get into it is the key! I’ve got a 1 and 3 year old and took my fitness for granted before having them. I’m now just taking things step by step to get back into it.
Point 6 for me is definitely key – you don’t always feel motivated and having someone to bounce off is really good.

Comment Form

Blog Calendar

April 2019
« Oct    

  • Emma-Louise Elsey: CONGRATULATIONS to The Coaching Academy! I'm a bit late to the party here, but that's wonderful news. Well done for all your hard work and dedication
  • donna: That's me in that pic!!!!
  • Harry Singha: Great shout Thanks

About The Coaching Academy

The Coaching Academy is at the forefront of coach training worldwide. As the largest UK school for coaches, The Coaching Academy has developed a reputation for quality training and has trained over 30,000 people in coaching skills over the last ten years.

The team of trainers you will work with are hand-picked from the cream of the UK’s finest coaches and trainers... [read more...]

  FREE Coaching Report


  Please tick if you have attended or applied for our FREE Coaching Course:
FREE Coaching Report
Log in