The Coaching Academy Blog

As a trainer and coach, one of the areas fellow coaches and business owners want to work on most is how they can develop a simple and effective marketing strategy – because the reality is if you have one you can expect your business to grow, and if you don’t it probably won’t. The good [...]

Jan Lonnen, The Coaching Academy Qualifications Manager explores the question… According to Wikipedia, Accreditation is a process in which certification of competency, authority, or credibility is presented. The accreditation process ensures that certification practices are acceptable, typically meaning that they are competent to test and certify 3rd parties, behave ethically and employ suitable quality assurance.

Mention the two words ‘motivation’ and ‘coaching’ to some people and they think of ‘rah-rah’, Tony Robbins’ style ‘exhibitions’ of walking on hot coals or being given endless tips about PMA (Positive Mental Attitude). Perish the thought!  Whilst each of these probably has their place, and thousands of people have no doubt benefited from the [...]

Preparation, moderation and communication are the ‘3 wise keys’ to surviving the financial and emotional stress and strains of Christmas during the economic downturn, says one of the UK’s leading life coaches today. Rasheed Ogunlaru whose clients include pop stars and entrepreneurs says: “We needlessly stretch our finances, family relations and waste-lines at Christmas. While [...]