The Coaching Academy Blog

We are conducting the largest survey on coaching that has ever been produced and we need your help. Do you run a coaching business or coach as part of your work responsibilities? If so, as an active coach, you can assist us and your fellow coaches in understanding where the profession currently is and where it is heading in the future.

Scientists have found that the more personally motivated we are to succeed, the more energy, focus and resilience we develop. Motivation comes from within – as a personal desire to succeed, and also from an external need – such as hunger, comfort, reward or recognition.