The Coaching Academy Blog

Hopefully you are finding this series of posts useful? Who has actually started to action any of the lessons learnt to make sure you are avoiding the most common marketing mistakes made by coaches?

Genevieve Knight qualified through The Coaching Academy programme and has enthusiastically agreed to share her coaching experience, so we have put her in the Coaching Hot Seat.

Continuing with the 10 most common marketing mistakes coaches make and how to avoid them, here are numbers 4 and 5 for this week’s post. I hope by sharing these posts you’ll know what to look out for ahead of setting up your coaching business so you’re better prepared and able to make your coaching enterprise a commercial success.

I was loaned “Cirque du Soleil The Spark; Igniting the Creative Fire that Lives Within Us All By Lyn Heward and John U Bacon” by a friend who is a trained psychologist but who works in “quality systems” for many international clients. Her “introduction” was; “I give a copy of this book to all my key client contacts – it’s never failed to provide a powerful message about what I will be working with them to achieve”.

The best time to think about marketing your coaching business is as soon as you start training. It is common for people to have spent a great deal of time training to be a great coach but little or no time developing effective marketing know-how.