One of the keys to being a super successful coach is to get great testimonials. Testimonials are like proof. They create certainty in the minds of your prospects that they’ll be able to get similar results.
Certainty is good, especially when people feel unsure about whether coaching will or will not work for them.
Testimonials are a very important way to increase the certainty that you coaching will work for them too. I recommend that you make it one of your goals over the next 30 days to get five glowing testimonials.
Here’s the three step process:
1) Make it a condition of a client hiring you.
Ask ahead, ‘Can we use your success story to inspire others after you achieve the success you’re looking for?’
2) Make your coaching programme results-oriented.
What I meanis that you are focusing your programme on one overall result. For example: lose weight, get in shape, find the love of your life, stop your divorce, grow your business, find happiness, etc. This will help your coaching programme be stronger and will help you stay focused for your clients.
3) Ask for the testimonial to be in a specific format.
The best testimonials are personal and unique, yet share a story like: ‘I was feeling XYZ because of ABC, then I hired Christian and now I’m feeling DEF and I have result EFG!’ ‘Christian and I worked on HIJKLMNOP and I couldn’t recommend him enough!
By Christian Mickelsen
