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Become an excellent self promoter by Debbie Robinson

There is an awful lot of nonsense written about whether good sales people are born or made. Anyone, yes, I mean anyone, can be taught how to be a good sales person, or to put it another way, a great self promoter – a vital skill for all coaches. Anyone can be taught to follow a process and learn how to be engaging, charismatic and impactful. Anyone can be taught to actively listen to clients and to ask appropriate and insightful question.

So what is the key attribute?

Most people will say ‘Attitude’ and I’d agree wholeheartedly, but, is attitude something we are born with? Surely, attitude is something we develop and learn over time. We can change our attitudes and our beliefs if we choose to. I do this on a regular basis with my clients.

The most common self-sabotage mistake is limited beliefs. Our thoughts and words are powerful. They are the number one support tool we have to guide us towards our goals. When we don’t believe we can, we won’t. It’s a universal law that those things we say to ourselves as well as what we think about, manifests in our lives. Changing your belief system as it relates to your success is the number 1 first step towards achieving success. Believe that you can and you will.

So what is the difference that makes the difference?

Maybe it’s desire. But are we born with a desire to succeed or is this learnt? When we come into the world are some predestined for greatness and others not? Is it purely a genetic lottery?

We have all heard of success stories of people rising up from seemingly hopeless and less than ideal situations yet against all the odds become hugely successful.

Was this ordained? Was this spirit there at birth or was it learnt?

Was it their experiences in their formative years that planted the seed of desire to rise up and be successful?

You can become whatever you desire if you have the right attitude and if your attitudes or beliefs are less than you want or need them to be you can learn how to change them. Banish your limited beliefs, revive your attitude and you can become more confident and resourceful and ultimately become the person you desire– be. You hold the keys to your success – this is your birth right!

12 Responses to "Become an excellent self promoter by Debbie Robinson"

1 | Kate Devos

September 8th, 2011 at 12:38 pm


Well said Debbie – couldn’t agree more!

2 | Nikki Reeves

September 8th, 2011 at 2:08 pm


This is striking a different chord with me at the moment as I’m struggling with how to phrase a rejection letter from a prospective TV presenter. This person has absolutely no hope of ever getting a job with any broadcaster anywhere in the world and yet his application letter and CV are full of words of strong self belief. I’m guessing that as most people are not cruel no one has actually told him this, but I don’t want to simply dismiss him, I really want to say something positive to him to turn him in a different direction so that he stops
wasting his life. So how do you deal with delusional goals?

3 | diana jervis read

September 11th, 2011 at 10:54 am


Well said Debbie – I agree totally, but would just add that some, even many, people need an outsider to help them make the mindset change.

Interesting point Nikki – I use worksheets from a great book called Mind Over Mood: Change How You Feel By Changing the Way You Think, which I imagine could easily be adapted for your purpose. Good luck!

4 | Tony Woolfson

September 11th, 2011 at 10:57 am


Unfortunately, a lot of people come to believe that they can psych themselves up into something they are not, and unfortunately there seem to be quite a lot of so-called coaches who encourage this. The magic word for you is “because”. Treat him with kindness and explain why you reach the conclusions that you do. If you see any good qualities, tell him what they are. Tell him what it takes to become a presenter, and why you don’t think it would suit him.

5 | Louise Cole

September 11th, 2011 at 12:04 pm


Nikki- there’s an amazing book called ‘non-violent communication’. It’s a briliant book which gives you ways of communicating direct messages in a straight forward yet gentle way. It’s written by Marshall Rosenberg, a phychotherapist. Also deals with how we empathise with ourselves. I cannot recommend it enough. Helped me to totally transform both work and personal relationships and has taken away the fear of expressing what is in your mind!

6 | Dada Jyotirupananda

September 11th, 2011 at 12:06 pm


Hi Nikki. I am primarily a yogic meditation teacher, and am learning coaching. In yoga one of our core principles is called benevolent truthfulness, which is what you want to practice with this person. I suggest that you first tell him what you appreciate about him (perhaps his self-belief) and then give him some clear reasons (without emotional words) about why he is not qualified to be TV presenter. You can then end your letter with a positive comment about him, about his good prospects if he finds the right field of work. Heck, I guess Einstein might not have been a good TV presenter, but he did great work in physics.

7 | Steve Shaw

September 11th, 2011 at 2:33 pm


I am a great believer in the power of positive self talk, setting stretching goals, etcetera, to achieve more.

This principle which absolutely works, can be used in the context of setting S.M.A.R.T goals for yourself.

In career aspiration terms the analogy will work, Be Specific, (what role, with whom, where and doing what), it must be Measurable (by when, earning how much) this is where the critical test of your goal come in, Achieveable (can this be achieved? has any else comparable to you done it?, what qualifications are vital, do you have them, could you get them? what experience is needed? do you have it, could you get it?).

The next one is where you must be really honest with yourself, Realistic, (all the S.M.A._. T elements need to be run through this check, is the time frame realistic, if you must have a degree is media studies do you have one?)

The next is T for timebound, (when is this goal going to be achieved?)

It is great to be positive and full of self belief, but setting SMART goals will ensure you are not being dilusional.
i.e. If I want to be a formula one racing driver, but haven’t passed my diving test yet, I have lots of goals to set and achieve before I send my application off.

8 | Barry Lee

September 11th, 2011 at 4:24 pm



You dealt with attitudes and beliefs but you didn’t answer the original question – How do you become an excellent self-promoter?

9 | Leanne Klein

September 11th, 2011 at 9:03 pm


My Dad told me a story on the weekend relating to this type of situation. His neighbour owns a car sales and mechanics business and had just employed a new mechanic, lets call him Joe. He had many good qualities and was a good mechanic but within the first week given two main jobs that turned out to be a disaster. The first was a new car that had come in for its first service and Joe was asked to carry it out. So he got car up on the hoist and was checking the timing of the car so had to start the car. He opened the door, turned the key but didn’t notice it was in reverse. Well the damage done cost thousands and had to be repaired. Later in the week he had to take a new Jeep for a test run after some maintance repairs. So Joe put the bonnet down and took off. He didn’t notice he hadn’t latched it down properly. As he reached the motorway the bonnet flew up, smashed into the windscreen and wrapped around the front of the car. Again costing thousands to repair. The Boss had not choice but to sack him but as he left he asked Joe to promise him not to get another job as a mechanic as he will wind up killing someone. Joe did take his advice and got a job with big minning machinery. He found he loved this work and was very skilled at the job. Soon he was running a similar business and winning contracts around the country for his work, this is in Australia by the way. He is now a very rich and happy man.

So, sometimes it is best to be cruel (or blunt) to be kind and be pointed in a different direction.

10 | Debbie Robinson

September 12th, 2011 at 4:17 pm


Hi Barry
TCA published my article with this title. I believe what they are saying is that you need to be active, write blogs, articles, be interviewed, hold teleseminars, do presentations etc as I do. This article is not about the HOW, sorry for the confusion. Debbie

11 | Debbie Robinson

September 12th, 2011 at 4:22 pm


Hi Nikki,

Never? If someone has a strong enough belief in themselves they can achieve incredible things. There are so many example of people who were told No that went on to achieve there dream.

Now it could be that this person does not currently have the right skills in order to be successful in their chosen profession but with great coaching this can be overcome. I would suggest that you respond saying that in your opinion he doesn’t have the right skills and that he work with a coach in order to define what is needed and work towards his desired outcome. Hope that helps!


12 | Mona Cochrane

September 14th, 2011 at 6:06 pm


Hi Debbie,

I couldn’t agree more. What right has anyone to say someone has not got a hope of being anything – I say that good words to use are ‘yet’ and ‘and’ in the sense of : “not got the skills yet and when you have got the skills and experience you will be great”.

In my experience people have achieved things far beyond expectations when they belief they can do it.

Just remember the 4 minute mile achieved for the first time by Roger Bannister – could not be done and then wonder of wonders – other people could do it too!

Good coaches encourage and motivate and rightly do not dash dreams and hopes. There are many, many examples of people achieving things that others told them they would not do. Being told they cannot do it often spurs people on to show that they can.


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