28 Jul, 2011
Book Review: “Do It! or Ditch It” by Bev James
Tim O’Rahilly’s review on The Coaching Academy Blog of “Do It! or Ditch It” by Bev James.
This book offers a fresh approach to business success by someone who has made success her business. Why fresh? What makes it stand out from the plethora of business books on the shelves? Do It! Or Ditch It is a real how-to book and by following Bev’s no-nonsense approach, any business owner could take their idea and grow it into a solid and successful business.
The book sets the scene with some very pertinent, factual information. This creates a context for the book as Bev tells us “Do It! Or Ditch It was born of a frustration of seeing too many good business ideas go to waste while bad ideas take up valuable time and resources – and from a strong desire to show that we are always in control of our own decisions and can choose to make things happen if we wish. The approach can be applied to all situations.”
To begin with Bev highlights the need to develop the right mindset for running your own business. Setting the right goals and then committing to those actions needed to reach them. This book is all about taking action and never letting life just happen.
The book is presented in two parts and part 1 is called ‘How to develop a Do It! Or Ditch It mindset’. This takes us through 5 powerful but easy to follow decision making tools. Here Bev applies her ‘coaching heart’ and shows how to gather the mental resources needed to prepare any entrepreneur for success.
Part 2 is called ‘Turn ideas into action and make decisions that count’. Here we are guided through 8 steps to business success. Now it is Bev’s well honed ‘commercial mind’ which brings clarity to the daunting process of bringing a business idea to fruition as a well-planned, carefully structured and solidly implemented business.
Bev’s style is fast paced and direct and its time is now with more people than ever trying to turn their own ideas into working businesses. Whatever your idea this book will take you by the hand from one stepping stone to another to reach your business goals. Of course at the end of the day only you can decide to Do It! or Ditch It.
by Tim O’Rahilly