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18 May, 2009

Book Review – Get Clients Now!

Posted by: The Coaching Academy In: Book Reviews

Book Review - Get Clients Now - Coaching BlogBook Review – Get Clients Now!
By C.J. Hayden (Second Edition – Amacom)
Reviewed by Moira Lambert

This is one for the new coach ready to launch their practice. Described as a ‘28 day marketing programme for Professionals, Consultants and Coaches’,. the book is very simply structured in the form of a cookbook to help the reader create a simple and effective sales and marketing action plan. 

It begins with the necessary ingredients for success followed by an action plan and then detailed recipes for tactics. It is written in an easy to read style with real examples contained in inserts throughout. The tools required are all contained within the book, including worked examples,  with worksheet downloads available from the website.

In fact, this is a system that provides readers with practical exercises as they progress through the book. The really good thing about it is that it is specifically focussed at professionals, coaches in particular, so the emphasis is on marketing a service.

Get Clients Now breaks down the planning process into a series of well-defined yet pretty simple steps. It provides specific advice and actions depending on where you are in setting up your client base and finding new business ranging from filling the pipeline through to closing sales. The tone throughout the book is reassuring and straightforward which successfully engages and motivates the reader.   

The final part of the book focuses on marketing strategies and is structured around a series of all too recognisable marketing stumbling blocks. It is a great tool for the coach just starting a business and a very cost effective means of achieving a marketing plan that actually works.

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