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Archive for the ‘PR’ Category

Having named several companies myself, I know the feeling, and understand exactly how frustrating it can be. Just when you come up with the perfect name, you ‘Google it’ to find that another coach is using it already; or trawl through the Companies House database to find another company has already submitted it for registration.

Most people who train as coaches are motivated first and foremost by their desire to make a difference. Most find it easy to give their time and energy to help other people but may struggle to build a thriving business because they are reticent about selling their services, or have a lack of marketing knowhow.

Do It! or Ditch It was born out of the frustration of seeing too many good business ideas go to waste while bad ideas take up valuable time and resources – and from a strong desire to show that we are always in control of our own decisions and can choose to be successful if we wish.

My discovery of coaching started when we involved a business coach as part of a management development programme I was working on within a large property services plc. I was running part of the training day when the coach explained how her questioning techniques would help managers deal with conflicts better, aid team participation, motivation and employee development.

I’m always interested to know what happens once coaching is over with a client. Sometimes I find out when a client tells me they’ve been referred and then I reckon things must have gone well. Most times I don’t know the end result. But what I do know is that the work that I put in and the responsibility that I expect of my client, increases the likelihood of success.


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  • Emma-Louise Elsey: CONGRATULATIONS to The Coaching Academy! I'm a bit late to the party here, but that's wonderful news. Well done for all your hard work and dedication
  • donna: That's me in that pic!!!!
  • Harry Singha: Great shout Thanks

About The Coaching Academy

The Coaching Academy is at the forefront of coach training worldwide. As the largest UK school for coaches, The Coaching Academy has developed a reputation for quality training and has trained over 30,000 people in coaching skills over the last ten years.

The team of trainers you will work with are hand-picked from the cream of the UK’s finest coaches and trainers... [read more...]


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