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04 May, 2011

Coach In The Spotlight – Dee Wilkinson

Posted by: The Coaching Academy In: Coach Spotlight|CPD for Coaches|In The Spotlight|Personal Success|Success Stories

Coach In The Spotlight - Dee Wilkinson

Dee Wilkinson qualified through The Coaching Academy and has enthusiastically agreed to share her coaching experience, so we have put her in the Coaching Hot Seat. Here is Dee’s story:-

What brought you to coaching? I originally was feeling at a loss having worked in the NHS for over 17 years. I was running a hospital and wanted to really make a difference to the staff and patients but the usual aspects of Management & Leadership were not hitting the mark. I knew I needed something different that would make the difference. Then as serendipity would have it (and as I now know if you are clear about what you want the how will come along) a coaching flyer came across my desk in the junk mail! This was the first step.

What were your original thoughts for applying the coaching? My original thoughts were great, this is a way out of the NHS. I can become a Life Coach and walk away from the stress. I then quickly turned that around to, blimey the NHS really need this and the staff so deserve a new approach. I started to Coach individual managers and team leaders in my own time, to manage their stress effectively and go on to create better performance.

What was your profession before becoming a coach? I have been in management positions for the last 17 years but deep down felt like a round peg in a square hole.

What did you find most interesting to learn? The most interesting for me was around recognising the possibility & the significant impact that our own thinking has in creating our reality and how once you know this you can completely turn anything around to how you want it to be. Its so simple and what a different world it would be if we all got ‘it’.

What was the most rewarding part of the training/journey? Finally creating a new position as a Coach Lead within our organisation and introducing Coaching as an accepted concept when it hadn’t previously existed. In regard to the training it was being with like minded people on the accelerator days to fuel my fire.

Which bits did you enjoy the most? At work coaching the individuals and feeling 100% committed, congruent and passionate about the work I was now doing.

How did the qualification slot in with your current life? The Personal Coaching was a great foundation for working with people in the NHS who had terrible work life balances and needed to bring some stability and order to their lives as a whole and then the Corporate & Executive coaching enabled me to start to really help Executives, Managers and Team Leaders up their game. The qualifications complimented each other.

What else did you have to consider whilst qualifying? I was a single mum with 2 young boys, a mortgage 4 times my earnings, working full time, going through a divorce and the stress of managing a hospital.

Where are you now? How are you using your coaching skills? I’m now contracted to do 30 hours a week coaching within the NHS. This consists of Performance Coaching with executives, team leaders & managers. I am on an NHS internal coaching register that enables me to coach across NHS organisations. I have recently qualified as a Coach Supervisor which again allows me to supervise other coaches within the NHS. Externally I am running my own coaching business, which offers Personal, Team, Small Business and Executive coaching via a number of Associates. We work predominantly with GP Practices.

What is your coaching niche and why did you choose it? My business niche is GP practices, offering coaching and training. As part of that my personal niche is providing Coaching for GP’s. GP’s are independent contractors and whilst seeing patients they also have to run their own businesses. They often find it difficult to share things with colleagues and are often unchallenged by peers due to their status. This potentially limits their ability to grow and develop as individuals as well as GP’s. Coaching sessions provide the space for confidential discussions, challenge, planning, reflection and growth. My NHS credibility and reputation as a coach along with someone with discretion, supports me in this environment.

What is the best thing that could happen to your coaching business in the next 2 years? Being recognised as the expert in GP coaching and my reputation spreading in this area. For my business to support the other elements of the GP practice.

What is your favourite coaching question? I have many, but one is “What is the smallest step that will have the biggest impact in taking you where you want to go?”

What do you enjoy most about being a coach? The humbleness of being trusted to enter another’s world and helping them unlock something amazing, that creates a shift for lasting positive change. Helping people come back to the truth, theirs and universal.

People who are looking at coaching? We only have the experience of our world. To truly expand ourselves to be the best we can be, we need that external place for reflection, growth and insight. Coaching can open the world to possibilities never imagined and also help you/others achieve the ones you have.

Those coaches currently in training? Stay connected with who you are. Learn as much about yourself as you can. Practice being open and non-judgmental. Enjoy the journey!

Coaches that are about to qualify? Congratulations. Join a coaching group to develop confidence and ideas. Keep up with the CPD. Don’t put yourself under too much pressure and keep learning as you go along.

People that are in a similar situation to yourself? Keep focused with clear goals. Know what your own ‘interference is’. Maybe join the EBA for Coaches to fast track your skills and development!

3 Responses to "Coach In The Spotlight – Dee Wilkinson"

1 | Neil Nutburn

May 5th, 2011 at 5:00 pm


Such excellent questions and a retort with passion and focus. For someone in the ‘Spotlight’ it was a pleasurable read and one that gives hope from all directions, the people being coached are those who affect our lives and well being so it’s great to note someone’s looking after their needs and a niche market that I wish Dee all the very best in.

All in all, an enjoyable read that gives yet further reason for coaches like us to keep pushing the boundaries within ourselves and the domains we are introducing coaching too.

2 | Marion Dean

May 7th, 2011 at 9:39 am


Hi Dee,

Thanks for sharing your inspiring story. I can really identify with it, as I have worked for 30 years in the NHS as a Nurse. I am now on this amazing coaching journey working towards my PPD.



3 | Deryn Bishop

August 11th, 2011 at 4:33 pm


Hi Dee

Im hoping to have GP coaching as a niche practice. It would be great for me if I could learn from some of your experiences or any tips that you might have. Or perhaps you would be willing to mentor me? I’m on LinkedIn.



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