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19 Oct, 2010

Coach in the Spotlight: Greg Brown

Posted by: The Coaching Academy In: Coach Spotlight|Executive Coaching Articles|In The Spotlight|Personal Success|Success Stories

Coach in the Spotlight - Greg Brown

Greg Brown is a Coaching Academy qualified Executive Coach, FCIPD, a member of the Institute of Directors, and is mentor and confidant to numerous Chief Executives and Directors in the public and private sectors. We’ve put him on the coaching hotseat to answer your questions:-

If you want to attract more clients, I recommend:

It’s all about networks, ‘people buy people’ as they say, and buy from people they like, who can show they can provide the solution to a problem (of course as coaches we help others identify the solution to their problem!). I admit I was a bit of a Luddite when it came to social networking but in the last few months I have attracted new clients by providing some online advice and people contacting me via a visit to our website, so I can see the benefits of ‘giving’ in this way.

My best advice for marketing your coaching business is:

What has worked for me as an HR Professional is to make links to coaching with the other services we offer. My leadership and management development programmes use coaching techniques, for example visualisation and role-modelling. The ‘Away days’ I run are effectively ‘Team Coaching’ using many 1-1 coaching techniques. So often at the end of an event people ask me if I would coach them. Because of this, repeat business and referrals I spend next to nothing on marketing.

The other major factor has been never turning down an opportunity/invitation especially in areas you may perceive to be outside your comfort zone. By all means identify your ‘niche’ but don’t limit yourself to what you feel comfortable with. You will learn, make new contacts and grow beyond all your expectations!

People probably don’t know that:

The TCA literally ‘changed my life’. A bit of a sceptic over such claims, (Learning style = Pragmatist) I went along to the ‘Free weekend’ course nearly 5 years ago, but have never looked back. I was always lucky enough to be fairly successful at what I did, but I realised through my TCA Executive Coaching course that I was scratching the surface of my potential – when I started coaching seriously I realised that 99% of the population were doing the same!

My favourite self-development book is: 

Steven R. Covey’s “The 8th Habit” – as someone who coaches many Chief Executives and Directors, I love the concept of ‘the Servant Leader’.

The most inspiring speaker I have ever heard is:

James Caan – a natural leader and role model. My networks led to my being asked to become HR Expert for the Entrepreneurs’ Business Academy, a joint venture between TCA’s Bev James and James Caan. What  an inspiration he is, successful in business whilst being modest and clearly ‘living’ his core values.

If I was alone on a desert island, I would need to have with me:

  • My iPod
  • A guitar (to learn to play properly)
  • A jetty for coachees to moor their boat! (I get my energy from people so wouldn’t last long on my own!)

My definition of success is:

Helping individuals, teams and businesses achieve their full potential. (Our elevator pitch devised on a TCA programme!)

The thing I most love about coaching is:

Helping people be and do what they recognise is REALLY important for them and their business (seeing through the fog, cutting through the ‘stuff’ that gets in the way) and doing something about it!

Greg Brown FCIPD | Director – GB Executive Solutions

1 Response to "Coach in the Spotlight: Greg Brown"

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October 19th, 2010 at 1:52 pm


[...] This post was mentioned on Twitter by John@TCM, Sue Courtney. Sue Courtney said: Coach in the Spotlight: Greg Brown: Greg Brown is a Coaching Academy qualified Executive Coach, a member of the In… [...]

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