The Coaching Academy BlogThe Coaching Academy Blog

12 Apr, 2012

Coach In The Spotlight – Hormoz Ahmadzadeh

Posted by: The Coaching Academy In: Coach Spotlight

coach in the spotlight hormoz

I have had many years of experience of Business and Corporate Development roles in organizations including 3M and Manchester Business School. The last 10 years have been in the Learning and Development area which I enjoy very much, as it successfully tackles progression and enhancement of skills in the workplace.

This is when I first experienced the whole world of Coaching but not as a Coach. I was made redundant from my job nearly 3 years ago, so decided at the time to take the leap and go freelance. Thankfully there was enough work for me in my core business, but I felt this was also an opportunity for me to add to my skills.

I decided to attend the Coaching Academy Certificate 2 day session and similar to many there, I was hooked straight away! It became evident that this was the path I had been yearning for many years, without taking definite action about it. I decided on both the Personal Development and Corporate Diploma qualifications and I haven’t looked back.
I was lucky enough to be introduced to several corporate coachees, going through major change within their organisations. This, as well as individuals I knew who wanted to experience what coaching could do for them. These clients mostly fully applied themselves to the process, something I will be forever grateful for.

The learning process felt very natural. Self study of each of the 6 modules would then be followed by ‘Accelerator Days’ held at a nearby location, where your skills could be further added to and tried out in practical exercises. This way of learning and the opportunity to meet other trainee and professional coaches was most fulfilling.

During this period I was also being coached myself by a fellow trainee. This was a highly rewarding aspect of the training too. I learnt quite a bit about myself and addressed one particular limiting belief, very successfully with his help.

This, at the same time of the real coaching sessions that were started straight away, were the most rewarding part of the journey.

Once the 6 sessions with each coachee ended, you could see how far both they and you had come in a relatively short period. I have to say that the adoption of the methodology, felt very natural and therefore highly enjoyable to apply.

I carried on with my freelance Business Development and delivery of Soft Skills workshops, which are my core business. The diploma slotted in nicely as I started my own coaching business, allowing me to work on three differing areas. This variation and the resulting flexibility, is something I really enjoy.

However, because of this, there were pressures to balance the amount of work from each area. It was a good pressure to have though, as it was all positive!

I would want my coaching work to carry on increasing as it’s the area I really do enjoy and find extremely rewarding. I would therefore want to see my business to carry on expanding, given the robust way in which it has started.

My favourite coaching question(s) are:

What makes you believe that this is the case? followed by:

Where does this belief come from?

Limiting beliefs are such a strong negative force in people’s lives that helping them in this area, has been one of the most powerful experiences I have had as a coach.

I most enjoy witnessing or hearing those ‘light bulb’ moments when there are major new revelations or different things just coming together to make someone realise the way forward. This is so rewarding to experience as a coach.

Evaluate why you have the desire to become a coach. If you are an active listener and can follow that with questions with clarity and purpose, you are definitely on the right track. Coaches generally want to help people go to much better places in their lives. If you want to be a catalyst in this process, then seriously consider becoming a coach!

If you are currently training, keep your focus. Maintain your records consistently. This was a constant ‘tough area’ for most trainees, with everything that was going on in their working lives. However, it makes things so much easier by the time you want to submit all your records and qualify.

Do not delay the qualification process. Do your pre-assessment call whilst you are still coaching your practice clients and follow that up with the real assessment calls, as soon as possible.

Bring everything together in terms of the written evidence and examine carefully, ensuring that you are happy with the content. The diploma is then in reach!

Become a ‘coaching champion’ and talk about the strong positive effect it has on peoples’ work and private lives. What I have found most interesting is that I have been hired as a business coach, to then be told about how the whole experience, has affected the client’s overall lives.

Seeing these kinds of results, is what coaching is all about.

4 Responses to "Coach In The Spotlight – Hormoz Ahmadzadeh"

1 | Sasha Wallace

April 13th, 2012 at 12:44 pm


Hi Hormoz

A great blog!

I also lost my job due a major re-structuring last year (in the NHS) but through my studies with the coaching academy, I have found my niche in coaching others in a corporate environment who are in a similar situation, to manage the organisational changes, their work/life balance and to plot their career development. It’s an inspriring transformation from where I was before!

I also liked what you said about not delaying the qualification process. It’s so important to embrace the opportunity to put in to practice everything we have learned and ‘walk the talk’.

Thanks for sharing!

Best Wishes,

2 | Nushin

April 13th, 2012 at 4:08 pm


Dear Hormoz,
Coaching is, I believe, one of the most rewarding and helpful professions these days. The society, career rush, options or lack of it drives us mad and one cannot make sense of anything. Until someone like you comes along.

All the best

3 | Hormoz Ahmadzadeh

April 13th, 2012 at 4:28 pm


Hi Sasha

Thank you so much for your feedback. I see from your profile on Linked In that you are a Protege Coach – brilliant! Congratulations on finding the niche you mention above so quickly. As you say, an inspiring transformation from where you were before!
Best Wishes


4 | Hormoz Ahmadzadeh

April 13th, 2012 at 4:33 pm


Hi Nushin,

Your comments about ‘the current state we find ourselves in’ will strike a chord with many, I’m sure. Big thanks however, for your positive comments about coaching and coaches like me!
Best Wishes

Comment Form

Blog Calendar

January 2019
« Oct    

  • Emma-Louise Elsey: CONGRATULATIONS to The Coaching Academy! I'm a bit late to the party here, but that's wonderful news. Well done for all your hard work and dedication
  • donna: That's me in that pic!!!!
  • Harry Singha: Great shout Thanks

About The Coaching Academy

The Coaching Academy is at the forefront of coach training worldwide. As the largest UK school for coaches, The Coaching Academy has developed a reputation for quality training and has trained over 30,000 people in coaching skills over the last ten years.

The team of trainers you will work with are hand-picked from the cream of the UK’s finest coaches and trainers... [read more...]

  FREE Coaching Report


  Please tick if you have attended or applied for our FREE Coaching Course:
FREE Coaching Report
Log in