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19 Jan, 2011

Coach In The Spotlight – Julie Hickton

Posted by: The Coaching Academy In: Coach Plus Articles|Coach Spotlight|Coaching Articles|In The Spotlight|Personal Success|Success Stories

Coach In The Spotlight - Julie Hickton

Julie Hickton is a qualified coach through The Coaching Academy and has enthusiastically agreed to share her coaching experience, so we have put her in the Coaching Hot Seat. Her journey so far:-

If you want to attract more clients, I recommend:

Be the best ‘you’ all of the time, you never know where and when you might meet your next potential client. What do I mean by “be the best you” coaching is such a personal service that our clients buy us; we are our own brand; potential clients will decide whether they are attracted to that brand. How do you want to be seen? What do you want people to remember about you from their interaction with you? As a coach our clients perceive we have got our lives sorted and that we role model what we do.. One of my business values is ACTION – taking progressive steps forward to achieve the agreed desired outcomes for all individual and business clients. So my clients expect me to be action orientated which, when at my best, I am. So be clear about your personal and business brand and then be the best you can be to role model it. It’s the difference between ‘doing’ coaching and ‘being’ a coach

My best advice for marketing your coaching business is:

Be clear about your niche, and who your potential clients will be, then how you can provide the solutions they need. A solution focused approach to what you do helps the potential client understand how you can add value, so understanding this and being able to confidently talk about this, is where I would start. You are the best advert for your business and if you can’t explain how you will add value to an organisation, individual or business, then however much you spend on making the website look fantastic and the business cards glossy, it won’t help the client to understand why they need your services. Once you are happy with how you talk about this then get out their and talk to all those contacts you have. And don’t forget to leave the glossy attractive business card.

A great book full on helpful tips on Marketing and selling your business especially for professional, coaches and consultants is “Get Clients Now” by C.J.Hayden; a fellow coach tipped me off about this when I first started and it’s a great one to help you work through a varied approach to selling and marketing what you do.

Once you are underway, the very best marketing you can get is recommendation and word of mouth. Be sure to ask your clients to pass on your name and perhaps write you a testimonial – people trust people they already know and will pay more attention to this form of marketing.

People probably don’t know that:

I want to ditch the Volvo estate car I drive and own a hot snazzy sports car. Best set the goal then.

My favourite self-development book is:

Wow this is a tough one. Having been wrapped up in the world of self development for a few years I have read lots and often refer to many when dealing with particular issues or clients. so having just looked at the bookcase here are a few of the ones that seem most thumbed:

  • Time to Think – Nancy Kline
  • NLP Workbook – Joseph O’Conner
  • 7 Habits of Highly Effective People – Steven Covey

The most inspiring speaker I have ever heard is:

Interesting question that made me really think about what it is about a speaker who inspires me? Somebody who I find myself constantly being drawn to again and again is an NLP trainer, Scott White, he has an ability to really draw me and engage my interest, he has a fantastic ability to open up stories as well as the ability to simply demonstrate aspects of NLP.

Another more famous person I find myself listening to, when I need a boost or to be re-energised or just have a few hours to spend in the car and don’t want to listen to the radio, is Michael Neill. Again a story teller, mixed with some down to earth ideas and a ‘creamy smooth’ voice (albeit American) to listen to; starting his working life as an actor, he has a great talent for delivering the message.

Both have the ability to inspire me to do something as a result of listening to them.

If I was alone on a desert island, I would need to have (three luxuries that don’t include family members, pets or friends) with me:

  • Music and the mechanism to be able to play it, lots of different types. Music has the ability to really affect my mood. There are certain tracks that uplift me, energise me, relax me. So I would definitely benefit from having music, also I can sing without having my daughter (who has singing lessons) complaining that I can’t sing – brilliant total enjoyment and nobody to tell me I cant sing!
  • Now you see for me my toiletries are not luxuries but essentials, but I bet in this context I’m not allowed the sun protecting moisturiser, the shampoo and conditioner, the coconut shower gel and body butter from the Body Shop, surely a tooth brush and tooth paste is not deemed as a luxury? And oh my goodness we haven’t even talked about a hair removing solution and deodorant. I’ve got to look stunning just in case the dream man, or my husband, appears to rescue me.
  • I was going to say the new IPAD I have just treated myself to but then I thought how do I charge it – if the island has electricity then I can read, access the internet, chat, continue to learn and potentially write a book about my experiences. On the other hand no electricity – pretty pointless taking it. So I would opt for pencils / pen and paper. Create a best seller, not the ‘Diary of a Wimpey Kid’ that my son is currently engrossed in but “the diary of ………” something to work on I think.

My favourite place in the world is:

Snuggled up in bed with my husband and children – chatting about all sorts

The most unusual thing I have ever done is:

An amazing impression of Tina Turner as the cabaret act for a Marks and Spencer staff Christmas lunch. As part of the store senior management team, we had to entertain the staff each year and I personally think my Tina Turner impression was fantastic – please don’t ask the staff of Marks and Spencer Bury St Edmunds what they thought of it though.

My definition of success is:

Creating balance in all aspects of my life and being able to do what I passionately enjoy as a career. Knowing what I want and achieving it. Continuing to grow as I go through life and being able to help others grow too.

The thing I most love about coaching is:

I was lucky enough to work with another coach who helped me identify my Purpose in Life “Joyfully Inspiring Growth” Coaching gives me the tools and capabilities to do this well. So what I love most about coaching is the fact that it has enabled me to identify my purpose as well as live life on purpose. Thank you Tim Downes for working with me on this.

My coaching niche is…

All about leadership, performance and self development – enhancing the people performance of individuals, teams and businesses to enable them to achieve success in their goals.

6 Responses to "Coach In The Spotlight – Julie Hickton"

1 | Tweets that mention Coach In The Spotlight – Julie Hickton - Coaching Blog --

January 19th, 2011 at 1:22 pm


[...] This post was mentioned on Twitter by Jan Lonnen. Jan Lonnen said: RT @coachingacademy: Coach In The Spotlight – Julie Hickton – #coachingacademy #coaching [...]

2 | Anthony

January 19th, 2011 at 10:34 pm


I have to agree with you about being able to clarify your position first before you actually talk to your client. Confusion about who you are going to help, and how to do it, does not augur well for your confidence, whether it be coaching or anything else.

The interesting thing about this, is that it gives you to boldness to turn down work because the client is not a good fit for what you are doing. Walking away from potential sales takes courage and character. Thanks for sharing.

3 | Karen Macphee

January 20th, 2011 at 9:58 am


Julie writes with a smile on her face as the warmth comes through her words. Very good sound advice, I’m still not concise in my responses when being asked “what do I do” and how would you quantify that in value to a business and reading Julie’s thoughts I’m nearer in achieving that. Although I know I should always, however I don’t always walk the walk and I’m very aware when with or not with Clients that some of my goals are not anchored as well as they need to be. Have noted the book recommendation, wouldn’t it be good to have a NBF like Julie. Julie, continued success.

4 | Chris

January 21st, 2011 at 4:32 pm


This is a great interview. Julie emphasizes on choosing a niche in the coaching niche if you offer coaching. What is important to me, before choosing a coach is that he/she must be sympathetical, meaning that a student must enjoy listening to the coach.

5 | Carol Burrow

January 24th, 2011 at 2:11 pm


Fab reading Julie – but you always were good with words when we worked together all those years ago in Marks and Spencer. Lovely to open this email and see you again.

Maybe we will catch up at a training session


6 | Emily

May 23rd, 2011 at 6:37 pm


Fantastic article, I find this exceptionally inspirational.

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