23 Feb, 2012
How To Find Quality Coaching Clients
Posted by: The Coaching Academy In: Coach Plus Articles|Coaching Articles|Coaching Client Acquisition Articles|Corporate & Executive Coaching Articles|CPD for Coaches|Executive Coaching Articles|Life Coaching Articles|Personal Performance Coaching|Personal Success|Small Business Coaching Articles
Most coaches, consultants or freelancers are involved in the hungry, needy, merry-go-round of meetings, networking, social networking to secure what they believe are quality prospects for possible lucrative coaching contracts.
However, it may pay you well to DO THE EXACT OPPOSITE of what the general marketplace is doing.
In fact, the grandfather of personal development and self-help, Earl Nightingale said that if you can’t find a good role model for doing what you want to do, look around at what the majority are doing, and don’t do it – do the opposite! Because the majority means mediocrity. We think Earl was on to something!
For most coaches, the ultimate brochure, business card, advertisement, promotional document, they could ever own, is – to BE their BEST CLIENT! And then, to deliver their unique style of coaching at every opportune moment.
Let’s take these two ideas and turn them into practical, workable tools you can take into the marketplace, instantly.
Being Your Own Best Client
You’ve probably noticed the big worldwide shift towards, Life Coaching, Life Balance and Coaching in all its forms. In fact, you may already know that the profession itself is one of the fastest-moving professions in the world.
However, many of the very people who promote and stomp their feet about life change are themselves in a chaotic and disorganised mess! Not all. Many.
But look, whether they are in a mess or not, the whole idea of life balance should strike a powerful chord for you – especially if you’re looking to bag yourself a good number of fee-paying clients.
There are a high number of coaches, consultants and mentors who are focused on the ‘I’ve got to MAKE THIS BUSINESS WORK, COME HELL OR HIGH WATER’ that, they’ve missed the boat entirely.
Whilst they’re busy buying into the idea that sacrificing all else in order to pursue their most cherished want, they’re leaving a trail of chaos for all to see, especially their prospective clients!
- What kind of catastrophic trail are we talking about?
- A body so out-of-shape that a person will soon really detest themselves…
- So neck-deep in personal and business debt, with no attempt to come out and cure it.
- Involved in loveless personal relationships which are heading down the sewer with no way out…
- Mental disharmony because the mind being strewn all over the place like a berserk orangutan…
Engaging in lifeless, lethargic language and communication making social interaction a chore and bore for others…
Do you feel you’re heading towards your own version of the above?
Well, if you’re looking for a goodly number of fee paying clients, here’s the big secret: FIX YOURSELF FIRST!
You see, very rarely does an award or qualification bring you success.
You have to DO something in order to bring it to life. Being your own good example of living a life in balance is the biggest testimonial, the biggest message of value you can send out in to the marketplace.
For, not only will you have that inner confidence and steely conviction, you’ll have a practical, experiential voice to speak from. There’s nothing worse than spluttering and faking it inside about wanting to help others when we ourselves are in the driving seat of our own lunatic life.
On the other hand, there’s a magic that happens when the pieces of our own life start falling into place for others to see. It’s best to lead by example and doing, rather than theory and mere words.
So, what should you be committed to in order to turn your own life into a role model?
Well, we’d suggest that there are seven commitments you should guard and treasure with your life. And, if you follow them and make them part of your daily regime, your daily curriculum of living, you can’t help but draw to you those type of clients who’ll love to have you coach them to fabulous success.
Make it a daily practice to be committed to:
1. your mind
5. friends and family
6. career and business goals
If you truly make it daily practice to absorb these seven commitments into your life, you’ll create a life that’s example-led. And, you’ll be so on-track, so focussed, so dedicated to your own life and your own work that people can’t help be drawn to you and what you stand for.
And that’s a beautiful moment when it happens. For then you’ll know that there’s no need for all that demoralising, convincing, persuading and selling of your services. It’ll happen because of who you are and what you do.
Yes, effective marketing material is important. However, you’ll find that you won’t be doing it the same way everyone else does. There won’t be that dry-mouth desperation for business. You see, you’ll be creating a distinction. That is a compelling advantage that’ll set you apart in the marketplace based on what you are doing in your own life.
It’s a refreshing way to go about promoting your services; by taking full and complete ownership and responsibility of your life. And it can happen for you in an instant.
The problem happens when we think about things for too long. We let our own head dissipate the power of our intentions. It’s the timeframe we give ourselves to change, that’s where the problem is.
You see, when we really think about it, the decision to do anything, happens in a split second – it’s the thinking time which is what causes the agony.
Go ahead and take those seven commitments to heart and let them weave their magic. For in a few weeks time you won’t believe what it will do to you and how you’ll see yourself.
Plus you’ll get a different feel and vibration from the marketplace towards you and what you can do to help them. I think you’ll find it exciting.
And once you HAVE mastered your own life, or are taking great strides to do so, you’ll see a natural, attractive force taking shape. The FORCE of YOU!
Your own confidence in your life starts to exude a spark of electricity with everyone you come into contact with, in every email you write, in every conversation you have. In those daily ‘conversations’, you’ll see that the natural way to make others feel at ease, is to ask warm, non-threatening though bold, fearless and direct questions.
Those questions are NOT to be about you, your practice, your skills, your abilities – your job is to serve others. To listen with intent like you’ve never listened before.
If through your simple, non-threatening dialogue, you just GIVE, SERVE and SHARE in helping others with what’s important in THEIR lives, people will be drawn to you even more.
You’ll find that there’s an irresistible nature to you and what you stand for. People can’t but help be involved in a conversation with you. And, because coaching is such a personal profession, don’t feel that things need to happen there and then in terms of securing a business or personal coaching client.
However, through an ongoing dialogue, a continuing conversation, you’ll see that through this process., and the ‘be your own client’ outlined above, you’ll be drawing prospective, fee paying clients in to your life like never before.