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25 Apr, 2012

Making a Difference While Making a Living – Bev James

Posted by: The Coaching Academy In: Coaching Articles

Making a Difference While Making a Living - Bev James

Is it possible to make a difference while making a living? This is a philosophy that is close to my heart and one that I have been thinking about a lot lately. There is a new and exciting wave of philanthropy sweeping the business world & it reminded me exactly why I got into Coaching.

Most people who train to be a coach are motivated first and foremost by their desire to make a difference. Most find it easy to give their time and energy to help other people but may struggle to build a thriving business because they are reluctant to “sell” their services, or have a lack of business know-how.

It is not enough to simply want to succeed – we have to believe it is possible too and we have to take action. The reality is, is that you can’t make a difference while making a living, without having clients. I believe excellent coaches have a duty to tell as many people as they can reach about the services they offer and in so doing make the biggest positive impact as possible.

Building a business is not down to luck – it is a process, and a skill that can be learned like any other. You will need to put as much time and effort into building your business as you did into your training.

Tell as many people as possible that you exist and keep communicating that message as often and as clearly as you can. It is not enough to believe, ‘When I am qualified, they will come.’

I know what it is like to train as a coach and set up a coaching business from scratch and can still remember the excitement of securing my very first client.

I also know what it is like to run several successful businesses, which is why I am on a mission to help others adopt my philosophy of combining a coaching heart with a commercial mind.

As coaches, you already know that your attitude of mind influences the outcome of your behaviour. Success is literally a habit – of mind and behaviour.

1.) Commit to your belief – Change starts with everybody making a conscious commitment – no matter how small.

2.) Take advice – Seek advice from people who have been there and done that.

The internet is full of resources, The Coaching Academy blog is full of advice and tips for coaches and my own website has several free downloadable resources for helping budding entrepreneurs to get going.

I often find that the business people I work with are short of time, but they’re great at making things happen. There is no need to wait until you reach a certain point in your coaching journey. We can all start now!

Connect with Bev on Google+

5 Responses to "Making a Difference While Making a Living – Bev James"

1 | Jonathan Rennison

April 26th, 2012 at 1:54 pm


I agree with Bev’s synopsis – building a business is a skill and requires a clear and confident communications plan. You must take action and use your networks to promote Coaching, the difference that it can make in people’s lives as well as what makes you a great coach for people to work with.

I have just started my training and I have a clear vision of the space I want my business to occupy. I have come up with some simple ways of describing this and in order to get clients while I am training I have started to share this across my networks and I have been amazed by the response. I am getting individual clients and also some large organisations are exploring a corporate relationship. I don’t know if these will result in work yet, but I know that if I had not believed in making a difference and worked hard at communicating that, then I would not even have these initial conversations. So I share Bev’s view – start now, it can only work!

2 | Malcolm Lugton

April 26th, 2012 at 1:57 pm


Absolutely right Bev, we may have a coaching heart, be fully qualified and have lots of potential pro-bono clients..

But many of us (even those who have already run our own businesses) seam to have a real “disconnect” when it comes to spotlighting ourselves and our coaching skills to draw in new (fee paying) clients.

Which is exactly what we need to make our coaching business a professional and financial success – i.e., one that more than just “pays the bills”…

3 | Lynne

April 27th, 2012 at 3:34 am


Very nice post. Being a coach is not an easy job. You need to be equipped with lots of experience and training. Coaches help many people change their lives.

4 | Alaba Yusuf

April 29th, 2012 at 4:12 pm


Dear Lady Bev,

You’re 100% spot-on in your branding portfolio for coaches or would-business people. Every enterpreneur needs to be immersed, embedded and ahead of his/her brand. Check out Sir Richard Brandson and the Virgin phenomenon…Virgin London Marathon, Virgin this, Virgin that…Losing My Virginity as a biography. Staying on core message it is called in PR, Logo promo et al.

Meanwhile, it’s so unfortunate that time wouldn’t allow me to do a full 6 months course in Coaching @ your Academy last January; all the same, the 2-day stint I had in London really goaded me into beating the limitation blues (all thanks to your incissive and motivational book..Do It or Ditch It).

May I therefore seek your blessing and future co-operation as we unveil to the media and mainstream public on May 3, the Abuja Training Academy, ATA, in Nigeria – the most populous black nation in the world. The over 150 million people in Nigeria need capital asset rejunevation and rescuscitation. What a market for franchising and partnership.

I have always been an international journalist, publicist and stategist, mentor and trainer – but your Academy is a huge amplifier for my inner dream. Am also an Almunus of the London School School of Public Relations.
Kudos and i crave your indulgence to seek mutually benefiting opportunities to do the business of learning and coaching with your outfit. Stay blessed.

Alaba Yusuf,
Exec. Director Admin/Academics & Corporate Affairs
Abuja Traing Academy
Tel:+234 (0)803333 6662

5 | Bev James MD of The Coaching Academy

May 2nd, 2012 at 12:32 pm


Thank you all for taking the time to share your views and comments on my blog,
I wish you well,

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