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25 Apr, 2012

Stand Out From The Crowd – By Debbie Robinson

Posted by: The Coaching Academy In: Coaching Articles

Stand Out From The Crowd - by Debbie Robinson

It’s not your product or services that makes you stand out from the competition, it’s YOU!

You set yourself apart from the competition by the questions that you ask , the ideas that you bring and how well you communicate them.

If people want data, send them an email. If they ask to meet you, you must bring that data to life in a more interesting way than the competition or indeed the email!

You stand out from the competition by being more prepared

You stand out from the competition by being more engaging

You stand out from the competition by asking better, insightful questions

You stand out from the competition by having strong values and beliefs

You stand out from the competition by providing more perceived value

You stand out from the competition by being a better communicator

You stand out from the competition by how you present creative ideas

The truth is that most products, companies and salespeople are perceived as the same.

If you really want to make a difference and stand out from the competition, it’s the questions that you ask that your opponent does not. It’s the ideas that you bring to the ‘table’ that will ‘Wow’ customers.

Unless your prospect perceives that there is a difference between you and your competitor there is no difference! That perception is predominately based on your performance and attitude.
In truth the differentiator is YOU.

4 Responses to "Stand Out From The Crowd – By Debbie Robinson"

1 | Oma Edoja

April 26th, 2012 at 4:21 pm

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Great 7 tips, Debbie! Thanks for sharing this very inspiring reminder to step up and stand out!

2 | Lynne

April 30th, 2012 at 4:16 am

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Very nice post! I really agree on everything you said. It is really us not the products or company. The dedication on what we are doing makes us stand out from the competition.

3 | Dee Wilkinson

May 1st, 2012 at 7:32 am

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Hi Debbie, thanks for this. This really backs up that networking is key as it is invariably the person people buy – before the product. many thanks

4 | Nick

May 10th, 2012 at 10:14 am

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Great piece. Absolutely TRUE.

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