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22 Mar, 2009

Success Stories – Aliya Ali-Afzal

Posted by: The Coaching Academy In: Success Stories

Coaching Blog - Aliya Ali-AfzalI just wanted to share some recent career success with you which I hope will be of inspiration to other trainee/ new coaches.

As you may know, for the last four years I have been running my own coaching practice (, coaching professionals such as bankers, managers, doctors and lawyers through Career Crisis or Career transitions. I really enjoyed this but was only doing it part-time because my children were still quite young. Last year I decided to go full time and at the same time, a little fed of working by myself for so long, I started looking for Career Coaching roles in an organisation. I felt that I would benefit from learning from others and wanted a new context and a new challenge.

In Feb 2009, I started a full time role as a Career Coach at the London Business School, part of the University of London. I coach the students, many of whom are doing an MBA as a means to making a Career Change and as they often want to transition into investment banking, it brings all my interests together ( I used to recruit senior MBA’s for investment banks in the City before I started coaching).

I am really grateful to The Coaching Academy for introducing me to a wonderful new career and giving me an excellent training in the subject.

I would say to all new coaches that it was really tough for me at the beginning- especially when I was doing everything right and still the phone never seemed to ring! However, my advice would be, keep trying, readjust your business according to what you learn along the way ( I made so many mistakes- from the wrong domain name to not having a niche) and one day, it does pay off!

I still plan to keep my private practice going as I love what I do and keep getting referrals. However, I have limited myself to a couple of sessions at the weekend.

Best Wishes


Aliya Ali-Afzal

Managing Director

Career Coach UK

Career Solutions for Professionals


1 Response to "Success Stories – Aliya Ali-Afzal"

1 | Merete Langler

April 8th, 2009 at 10:22 am


Wow Aliyah,

This is so encouraging. I am in my first 8 months of working for myself, and it is always helpful to hear other people’s stories. I had just sat down to start working on the next part of my campaign and decided to read this first. It really helps me to keep the faith!

Thank you

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