The Coaching Academy Blog

Having named several companies myself, I know the feeling, and understand exactly how frustrating it can be. Just when you come up with the perfect name, you ‘Google it’ to find that another coach is using it already; or trawl through the Companies House database to find another company has already submitted it for registration.

Scientists have found that the more personally motivated we are to succeed, the more energy, focus and resilience we develop. Motivation comes from within – as a personal desire to succeed, and also from an external need – such as hunger, comfort, reward or recognition.

Most people who train as coaches are motivated first and foremost by their desire to make a difference. Most find it easy to give their time and energy to help other people but may struggle to build a thriving business because they are reticent about selling their services, or have a lack of marketing knowhow.