The Coaching Academy Blog

When looking ahead to a new year it is useful to start by reflecting back on the one that has just passed. 2011 was a tough year for many businesses.

Having named several companies myself, I know the feeling, and understand exactly how frustrating it can be. Just when you come up with the perfect name, you ‘Google it’ to find that another coach is using it already; or trawl through the Companies House database to find another company has already submitted it for registration.

No matter how much you want to help your clients, you need to remember that your time really is money, which means managing your coaching time carefully. Many coaches over-commit their time and under-charge for their services – but you are running a business and so you need to think commercially to protect the future of your practice.

Judging by some of the feedback already received, this series has been well followed and welcomed which is always great to hear. By passing on my experience to you I hope you will be well equipped to learn from my mistakes and move closer to combining a coaching heart with a commercial mind.

Hopefully you are finding this series of posts useful? Who has actually started to action any of the lessons learnt to make sure you are avoiding the most common marketing mistakes made by coaches?