The Coaching Academy Blog

The temptation when setting up in business is to try to appeal to as wide an audience as possible. Experienced coaches and marketing specialists warn however this is not the path to success but a fast route to frustration and ultimate failure.

Life as a coach or NLP practitioner or coach can be remarkably rewarding. The pleasure of helping people make huge leaps in their lives and overcoming major blocks is a joy and a privilege. But the path to finding yourself personally and establishing yourself as a professional can be a challenge.

For my birthday, my wife gave me a very special present: coaching sessions. “Sessions of… what?” I asked her. “Just go and see what happens!” she replied to me. Thanks to the coaching process I acquired new habits.

Continuing with the 10 most common marketing mistakes coaches make and how to avoid them, here are numbers 4 and 5 for this week’s post. I hope by sharing these posts you’ll know what to look out for ahead of setting up your coaching business so you’re better prepared and able to make your coaching enterprise a commercial success.

Life, business and executive coaching is becoming a popular career and business profession for many individuals. Every year, thousands of people undertake coaching training to become professional, experienced and knowledgeable, and many of them go on to run a coaching business.