The Coaching Academy Blog

No matter how much you want to help your clients, you need to remember that your time really is money, which means managing your coaching time carefully. Many coaches over-commit their time and under-charge for their services – but you are running a business and so you need to think commercially to protect the future of your practice.

This book offers a fresh approach to business success by someone who has made success her business. Why fresh? What makes it stand out from the plethora of business books on the shelves? Do It! Or Ditch It is a real how-to book and by following Bev’s no-nonsense approach, any business owner could take their idea and grow it into a solid and successful business.

Most people who train as coaches are motivated first and foremost by their desire to make a difference. Most find it easy to give their time and energy to help other people but may struggle to build a thriving business because they are reticent about selling their services, or have a lack of marketing knowhow.