The temptation when setting up in business is to try to appeal to as wide an audience as possible. Experienced coaches and marketing specialists warn however this is not the path to success but a fast route to frustration and ultimate failure.
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In order to be successful outside of your area you need to embrace all options available to you. Social Media is still not widely used by coaches which is a pity as this is a great platform to build your personal brand and gain attention.
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Ask Bev,
Bev James,
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