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17 Nov, 2009

Top Tips from ‘The Confidence Coach’

Posted by: The Coaching Academy In: Coaching Articles

Pam Lidford

I firmly believe that you have to take action if you want to improve your confidence and self belief.  Just talking about it isn’t enough. I have worked with clients who use affirmations over and over again and then get despondent, because there is no lasting change and when I ask them, ”

People with poor confidence may attribute it to the build up of past negative experiences in life and find their inner voice constantly criticising, punishing and belittling every task or accomplishment they attempt. Whereas people with healthy confidence have an inner voice that conveys positive and reassuring messages, even when things go wrong.  These people choose to learn from their mistakes and use them to grow.  Someone with low confidence may use the failures to beat themselves up with. In order to move forward, the client with low self-esteem or confidence needs to believe that he or she can change it.

As coaches, we do a wonderful job supporting our clients’ belief that they can change. We, and they, may be aware that change doesn’t always happen quickly or easily, but armed with the tools and strategies that coaching provides, the desire to change through taking consistent and regular action, a client can start to transform their beliefs about themselves.

So how can we help our clients suffering with confidence issues?

I would like to suggest three steps, which I have used to great effect with clients.

Step 1: Challenge the Inner Voice
The first step is to start to challenge all those negative messages of the inner voice. For example, after being turned down for a date a person may feel rejected, embarrassed or humiliated. They tell themselves they are unattractive and that nobody will ever like or care about them, and that they will always be alone. To counteract those negative inner messages, a person could choose to reframe saying for example: “Never mind. It’s his or her loss that s/he doesn’t want to go out with me. I know I’m an attractive and good person. I will find someone else”. Help clients to catch themselves being negative and then practise reframing the problem.

When working with clients on their limiting beliefs, one exercise I might use is to get them to write down any negative inner thoughts around a goal or topic, and then write down their reframe to counteract them. For some individuals, this simple step, can work wonders at re-programming the mind to think more positively, for others it is a great first step even though they will require other interventions to support their change.  Try it!

Remember, you have to do something well to feel good about yourself. On my upcoming CD set Breaking through Limiting Beliefs, there are two new exciting and different exercises that are particularly good for helping challenge limiting mind chatter as well as dealing with emotions such as embarrassment and rejection.

Step 2: Practice Self-Like
Depending on how your client responds to this, as a homework exercise, get them to write down 50 things they like about themselves between now and the next session – they may need some support with this from friends and family. If 50 really is too overwhelming for them, start them off listing 25.  It can be absolutely anything, from shape of their fingernails to the c

olour of their eyes.  Whatever figure you start with, when they have done it, encourage them to add at least one new thing they like about themselves EVERY day.  Do this for a month and see how it helps them to build up good feelings about themselves.

Some coaches encourage their clients to keep a Personal Success Journal which highlights all the successes, achievements and positive things they have ever done in their lives – however small. Included in this, could be reminders of accomplishments such as certificates and positive letters they have received in the past.   The great thing about this exercise is if they start to doubt themselves, they can go look at all their good points!. Clients have told me this simple exercise has really helped them take steps towards good self belief and greater confidence.

Step 3: Enlist the Support of Others
For some it can be very difficult to improve self-esteem or confidence without help from others, but this can be the most difficult step. People with low confidence or poor self image often won’t ask for help because they don’t think they deserve it.   Here are some simple things to try out:

Ask really trusted friends to tell you what you do well and get them to write it down

Ask them to tell you 5 things they like about you, again get them to write it down

Find a friend (or a coach) who will listen to you – without trying to fix things for you

Ask friends and family for more hugs (it’s reported we need 15 a day for good health!)

Remind those who love you to keep telling you that they do (tell them too!)

Look to pay other people genuine compliments – and if they pay them back….. just say Thank You!

Finally, I would encourage a client with low confidence to spend 5 minutes every day, sitting quietly, visualising and talking through how a life of peace, happiness and great confidence would feel to them. This is very powerful.  Then…. commit to 3 actions to start to make it happen.  On the CD’s there is a great visualisation that supports clients in shaking up their limiting beliefs about themselves, so they can start to take new actions.

Remember, in order to improve you confidence you have to be willing to try something new or different, even small things count, notice your progress and then start feeling good about yourself!

The Ramblings of a Professional Coach

For more information about Pam’s CD and DVD e-mail The Coaching Academy at

7 Responses to "Top Tips from ‘The Confidence Coach’"

1 | davinia gil

November 17th, 2009 at 11:05 am


super stuff – i love your tips – especially the hugs!!

2 | Jacqueline Pigdon

November 17th, 2009 at 11:13 am


Great article! My tips for new coaches to gain confidence in their coaching abilities and prepare for outstanding success in their coaching sessions are to:

1. Do something that you know always makes you feel great!

2. Do something that you previously thought you couldn’t do or learn and do it. You will challenge old self-limiting beliefs that you had about yourself.

3. Work on your biggest weakness until it becomes your strength!

Live Your Best Life

Existentialist Coach
Jina Life

3 | Sybilla Davis

November 17th, 2009 at 6:07 pm


Great article and tips – it came at just the right time as I am running one day Confidence Workshops through the local College for men that have been made redundant. The difficulty is that they attend because they have been told to – not because they chose to and there are lots of negative vibes because they can’t get a job and feel opportunities are very limited. Some of them can’t think of more than one thing they like about themselves! So, I am looking forward to your CD coming out and listening to it and getting inspiration from it! When will it be available and where can I get a copy?
Keep the tips coming!

4 | ginny bigwood

November 18th, 2009 at 10:16 am


i have made the decision to fly…so whilst on holiday i took a flying trip to get the feel of flying, the next step is booking the lessons and then…of course flying…no one believes me but inside myself yup…it is going to happen…just follow your dreams and be determined is my top tip

5 | Chris Williams

November 18th, 2009 at 11:20 am


Great article and tips. I have just signed up for my Personal Coaching Course and I will be saving these “Tips” for my file. All of the Tips are excellent and having all these extra “tools” is going to be great.

Thanks you everyone; I appreciate it


6 | Joan Davey

November 19th, 2009 at 4:51 am


I read your article and it was inspiring to see that a lot of the tips I use in parenting and to support my family and friends through the struggles and stresses of life are the same methods that you advocate. I can testify that your advice really works as in the space of a year, I have watched my children turn from teenagers with very low self esteem to confident young adults with a very positive outlook on life even in the face of adversity. I have decided to sign up for the Youth Impact Coaching Diploma as for some time I have been thinking about starting a Parenting Workshop and had no idea how to effect this. My daughter recommended this site to me and your article and the opportunity to do this course has inspired me to take control of my own life and follow my dreams. Thank you

7 | Kate Butterworth

November 24th, 2009 at 6:18 pm


Hi Coaching Academy,
What a great article! This is truly inspiring and helpful to so many people, you have done a marvellous job at summing up what so many people try to say Pam. Hope you can help as many people as possible with this blog, and all the great work you do at Coaching Academy. I would love to chat to you about a possible cooperation, in which we could help you get further exposure (for free), and extend your helping hand throughout the UK, if you can please contact me at the stated email address.

Thanks again, so glad i found this blog!

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