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03 Aug, 2010

Trainer In The Spotlight: Duncan Gee

Posted by: The Coaching Academy In: Coach Spotlight|In The Spotlight|Personal Success

Duncan Gee, The Coaching Academy trainer as part of the Youth Impact Coaching Diploma and creator of “The M.A.G.I.C Programme” shares his top 5 Coaching Questions:-

If you want to attract more clients, I recommend,

I used to say you can coach in all areas. Yes you can, however if you find a niche you can market yourself better and become a specialist in that area. Join a business building breakfast club. Be proud of your profession and have an elevator speech ready when you speak to people about your service.

My best advice for marketing your coaching business is

Be authentic is my best piece of advice. I have met people that aren’t being themselves and it stands out a mile. Never miss an opportunity to tell people what you do. Local magazines are always looking for people to spotlight.

People probably don’t know that

I am a keen cyclist and I will be doing a ride for the charity ‘bully free zone’ next year from Northwest England to the Southwest of France - approx 1200 miles.

My favourite self-development book is

‘What matters most’ by Hyrum W Smith. 

The most inspiring speaker I have ever heard is

‘Secret Habits of Successful Bastards’ Adrian Maile and Melissa Roskell.  

If I was alone on a desert island, I would need to have (three luxuries that don’t include family members, pets or friends) with me:

A fishing rod, case of wine, fire lighters.

My favourite place in the world is

India - the Hindu people are friendly, kind and have no egos.

The most unusual thing I have ever done is

 Nipping behind a tree in Norway for a discreet pee and the cliff giving way, not discreet anymore! – 100ft down cut bruises and broken leg.

My definition of success is:

People often say it will be OK when we get there. It is knowing where ‘there’ is and what you are happy with that will define success. Once you have reached where you want to be in life it is about enjoying every minute of it.   

The thing I most love about coaching is

Seeing people move to self empowerment mode – truly awesome!

4 Responses to "Trainer In The Spotlight: Duncan Gee"

1 | Derek

August 3rd, 2010 at 12:45 pm


Hi Duncan,

I took your MAGIC course a couple of years ago because I really believe in helping young people to achieve their potential. I though the MAGIC course at Latimer was brilliant – and with top quality ‘hand-outs’. Unfortunately I have never been able to present to any young people!! I have sent mailers and follow-up telephone calls to over 200 schools in the Nottinghamshire and Lincolnshire, but have never yet been able to get an interview with a teacher or head – even at the school where my wife teaches! I guess MAGIC is ideal for existing teachers.

Best regards,

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August 4th, 2010 at 11:02 am


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3 | Duncan Gee

August 4th, 2010 at 11:04 am


Persistence is the key. There is a saying in sales talk that a lot of sales people give up after two attempts – statistics say that it takes 5 attempts before a person will see you.

If you’re passionate about what you do, that will resonate through your discussions. It is something that can’t be hidden along with that as you no doubt know it has an effect on you as a whole through speech, words spoken, intonation in the voice.

In your position I would cold call the school in person, maybe offering to run a trial pro bono with five of their young people and they can set measures before and after measuring their success.

In today’s climate and cost cutting what school is going to turn down an offer of a free course.

I wish you good luck. Never Never Never give in.


4 | Sandi Lindgren

September 24th, 2010 at 2:48 am


I’m delighted to hear of MAGIC and your school’s youth coaching program! I’m a youth coach in the US and have been lucky enough to coach high school students for the past 6 years. Youth LOVE coaching because you’re not telling them what to do. If coaching youth is your passion – stick with it! Youth need people like you. I lead the ICF Teen special interest group monthly calls, and welcome any youth coaches who would like to connect with other coaches!

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