The Coaching Academy Blog

As a change to our regular “Coach In The Spotlight” feature, we have this week put Coaching Academy trainer, Harry Singha in the hot seat and asked some quick fire questions:-

My best advice for marketing a coaching business is:

Be super clear about the following:

• who are your clearly identifiable and unique clients [niche]
• what mediums are the most effective for communicating with as many of your niche clients

Clearly and simply communicate what you do and how you do it in your own unique and special way and remember to communicate to your clients ‘What’s In It For Them’ [WII FM].

Become the best at what you do and seek the services of a mentor who has achieved the results you seek.

The most inspiring speaker I’ve ever heard is:

My eight year old daughter Rosie, sharing her LEAD A SHIP model

The most unusual thing I have ever done is:

I set fire to my school’s chemistry lab when I was 15 [a pure accident, although my chemistry teacher did not see it that way!]

My definition of success is:

Taking a shot, giving it a go, being in the game – As coaches we set many goals and high standards and i have seen so many define success as achieving the goals and then living life unfulfilled because they feel they have ‘failed’ because they did not achieve all the goals they set out to do.

Set yourself up for success by having a rule/definition of success that makes it easier for you to experience success!

What hot tip would you recommend to make attending a networking event successful?

Go prepared, know your outcome/s and have cards or notes that clearly have the following information:

• Your name
• What you do [How you add value] and for whom
• What support you seek from others [i.e. how they can help you]
• Your contact details

Have some blank notes as you may ask those you meet to complete them for you – as the golden rule in business is to find out what people need and find a way to get it for them!

What do you love most about coaching/training people to be coaches?

Training people to be coaches carries the double whammy of witnessing the coach experience amazing personal development in their own lives and knowing they will do the same for many others. Plus when you train others you are blessed with learning so much more about them and coaching!

What advice would you give to someone thinking about starting a coaching business?

Be clear about the distinction between being an effective coach and an effective business owner. Develop your skills in marketing and sales or get someone else to do this for you!