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24 Aug, 2010

Trainer in the Spotlight: Pam Lidford

Posted by: The Coaching Academy In: Coach Spotlight|In The Spotlight|Personal Success

Pam Lidford, The Coaching Academy trainer has been an integral part of the tutor team for a number of years, presenting Accelerator days as part of the Personal Performance Coaching Diploma, Youth Impact Coaching Diploma and the CPD for Coaches program. We’ve put her on the coaching hotseat to answer your questions:-

If you want to attract more clients, I recommend:

If you want to attract more clients, start believing that you will.  Handle any negative mind chatter, overcome any challenges around charging and asking for payment, gather testimonials and share them with new prospective clients.  Start asking for what you want, in the nicest possible way.  Are you already listening to friends, family, colleagues and then asking them questions to help them with their goals and challenges?  If so, and they are getting results, ask them who they know who might be interested in having you do the same for them for a fee.

My best advice for marketing your coaching business is:

My best advice for marketing your coaching business is networking.  I recommend you let people know what you do!  Sounds obvious but you might be surprised how many fantastic, skilled coaches are hiding their talents too shy to chat about coaching when they are out and about.

People probably don’t know that:

People probably don’t know that I am a classic romantic (Ann Skidmore told me that!)

My favourite self-development book is: 

My favourite self-development book is the Monk Who Sold His Ferrari

The most inspiring speaker I have ever heard is:

The most inspiring speaker I have ever heard is Tony Robbins

If I was alone on a desert island, I would need to have (three luxuries that don’t include family members, pets or friends) with me:

If I was alone on a desert island, I would need to have (three luxuries that don’t include family members, pets or friends) with me: my laptop, shade and lots of water.

My favourite place in the world is…:

My home.

The most unusual thing I have ever done is:

The most unusual thing I have ever done is jumped off a telegraph pole! (I did have a harness on at the time)

My definition of success is:

Being in the moment whilst working towards what I want.  I get clear about how I would like things to be in an area of my life, then I visualise the outcome I desire (just for a few seconds each day for say a week), then I trust it will happen whilst taking regular and consistent actions towards it.  The real success is being present and  enjoying the moment whether I’m working, being with my family or friends, reading or learning something new.

13 Responses to "Trainer in the Spotlight: Pam Lidford"

1 | Carol Kaur

August 24th, 2010 at 6:51 pm


Hi Pam,
You are an amazing presenter. The activity you did on the Certificate in Personal Performance Coaching on comfort, challenge and stretch zones was all inspiring. It motivated me to do something on a very similar line to the whole of Yr 10 and Yr 11 students at my school assembly.
I’m am now also in the process of completing my Diploma. I can still remember our brief encounter in the lifts in Crewe, it was my first accelerator day on Values & Beliefs.
Many thanks for a great day.
Carol :)

2 | Alima

August 24th, 2010 at 8:31 pm


We have the same favorite book. Pam is brilliant…

3 | Maria Ines Byrne

August 24th, 2010 at 11:19 pm


Well done Pam, I really like your positive approach to life and your convinced way of thinking that everything is going to work your way, while you are planing your next move focusing in what you want.

4 | Ann Skidmore

August 25th, 2010 at 12:08 pm


Pam is such a passionate confidence coach, she inspires her audiences and her clients every day. Plus she always looks fabulous whenever I see her – so she is of course romantically classical and classically romantic with how she puts her fantastic outfits together. From one passionate lover of clothes and shoes to another. Go girl!

5 | Sarah Fraser

August 25th, 2010 at 6:17 pm


I love your comments, Pam, about staying present whilst still moving towards your goals. I’m studying Eastern philosophy at the moment and am interested in how being in the moment can work with striving towards future goals as I work with my coaching clients. These daily mini-visualisations you mention are great to re-balance and re-energise for the given moment of today whilst reinforcing what today is moving towards.

I recently interviewed a polar explorer on what keeps him motivated and he rather poetically said, “Everything you will be tomorrow you are already becoming today”. I think his remark nicely sums up a possible connection between staying present and moving forward.

6 | Emma Arblaster

August 26th, 2010 at 5:00 pm


I love your definition of success Pam, embracing the present whilst moving towards a well defined future. “Being in the moment” is so important isn’t it and I feel something so many of us forget to do whilst we hurtle on with our lives. Your definition makes me feel energised and focused, yet calm and unrushed. Life’s there to be lived! Always invigorated by your training days on the Personal Performance Diploma and Advanced Diploma, many thanks!

7 | Jon Daniels

August 27th, 2010 at 8:10 am


I really enjoyed Pam’s confidence day on the advanced diploma a couple of years back. That was a module where a lot of ideas I use in my coaching today were born.

8 | Martin Robert Hall

August 27th, 2010 at 5:05 pm


Pam you are just ACE!

Pam has the most incredible energy, you can feel it when you meet her – its the energy of loving what she does and living what she preaches. Not many coaches practise what they preach and I have found that the ones who are successful, do practise what they preach. Pam is one of these rare exceptions.

Always a pleasure seeing you Pam.. in fact, its been too long!

9 | Libby Steggles-Ginn

August 29th, 2010 at 9:47 am


The Values and beliefs day yesterday was the icing on the cake for me Pam. Thankyou so much for all your information. You are so inspiring and i truley agree with your defination of success, It really works!!!!
Thank you Pam.

10 | Denise Mulligan

August 31st, 2010 at 9:19 pm


Pam’s definition of ‘being in the moment whilst working toward what I want’ is simple and inspiring. Pam is a great role model for The Coaching Academy, proof that self belief and determination really do work. I believe, in order to effectively coach others, we as coaches must really demonstrate our own steadfastness. Thank You

11 | Gerda Oosting

September 5th, 2010 at 12:41 pm


Pam you have inspired me to become the best coach I can be. I am going to use your daily visualisations to help me achieve my goal. You are my role model!

12 | Barry Turner

September 17th, 2010 at 10:46 am


Pam You inspired me so much, on the Coaching Academy day 2 weeks ago in Bristol. I am looking for a mentor as good as you. If you could spare any of your valuable time, so I will be as good as you in a couple of years time.

13 | Coach In The Spotlight – Laraine Burnett - Coaching Blog

February 8th, 2011 at 5:03 pm


[...] as my continual professional development. I have also just started receiving coaching myself from Pam Lidford. These sessions have been invaluable and have advanced me even further in my development and [...]

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