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27 Jan, 2010

Why Use Testimonials?

Posted by: The Coaching Academy In: Coach Plus Articles|Coaching Articles

Why Use Testimonials

One of the keys to being a super successful coach is to get great testimonials. Testimonials are like proof. They create certainty in the minds of your prospects that they’ll be able to get similar results.

Certainty is good, especially when people feel unsure about whether coaching will or will not work for them.

Testimonials are a very important way to increase the certainty that you coaching will work for them too. I recommend that you make it one of your goals over the next 30 days to get five glowing testimonials.

Here’s the three step process:

1) Make it a condition of a client hiring you.

Ask ahead, ‘Can we use your success story to inspire others after you achieve the success you’re looking for?’

2) Make your coaching programme results-oriented.

What I meanis that you are focusing your programme on one overall result. For example: lose weight, get in shape, find the love of your life, stop your divorce, grow your business, find happiness, etc. This will help your coaching programme be stronger and will help you stay focused for your clients.

3) Ask for the testimonial to be in a specific format.

The best testimonials are personal and unique, yet share a story like: ‘I was feeling XYZ because of ABC, then I hired Christian and now I’m feeling DEF and I have result EFG!’ ‘Christian and I worked on HIJKLMNOP and I couldn’t recommend him enough!

By Christian Mickelsen

8 Responses to "Why Use Testimonials?"

1 | Nikki Wild

January 28th, 2010 at 12:02 pm


That’s a great summary for getting a great testimonial. I completely agree that testimonials are very important. They’re the thing that I’ve had most positive response about when people follow up my fliers.

A tip that I find works well: Invite your client to write their testimonial just before your last session with them. That has the advantage of (a) making sure you get it without having to chase them for it and (b) allows you to thank them and discuss it in your final review.

2 | Jon Daniels

January 28th, 2010 at 1:24 pm


Really good advice here. Also if your planning on using a testimonial on say you website, why not get a picture of you client (or even a video clip). It increases the bond with you leads and makes the testimonial even more real.

All the best

3 | Liz MacNiven

January 28th, 2010 at 1:39 pm


I have some young clients for whom writing a testimonial would be quite a challenge. So I have created a series of questions instead. These get them to write about the kind of things I need from a testimonial. I then turn it into into a testimonial for their approval. That works better for us all.

4 | Jacqueline Pigdon

January 28th, 2010 at 3:45 pm


I agree testimonials are very important to use in your marketing for social proof. I also offer new prospects the chance to call up and speak to some of my existing clients who are simply raving fans and can’t talk more highly of us, the results we have provided them and the lives they are now living because of our Life Coaching and Spiritual Guidance and Insights.
This definitely helps people decide that our coaching programs are the thing that is going to help them.
Video Testimonials are also a great aspect or photo’s.

Live Your Best Life!

Jacqueline Pigdon

5 | Vivienne Leach

January 28th, 2010 at 4:16 pm


I have excellent “Testimonials” from a range of clients I have helped create new actions and move forward with their lives. The testimonials demonstrate my range of skills and competencies so others can decide for themselves if I am the right coach for them. Having these means I can send them out to anyone thinking about utilising the services of a professional coach but not quite sure of what coaching means in terms of process and outcomes. So I agree with Jon Daniels that there is really good advice here, especially the bit about making the testimonial “results orientated” to demonstrate where the client was, how the coaching helped and the outcome of the relationship.
All the best

6 | Cherie Concannon

January 28th, 2010 at 6:48 pm


I completely agree with the importance stressed upon testimonials in this industry.

However, what do we feel is the most effective format for testimonials online?

I have both quotes and video testimonials but I receive mixed opinion on which is the most effective format to portray my talents.

Any feedback?


7 | Kevin Schoeters (BBC)

March 1st, 2010 at 10:08 am


You are completely right about the power of testimonials !

That’s why our company (BBC) appealed to Our Clients ( Our-clients is an online tool that makes it easy to collect testimonials from your clients and keep them up-to-date.

The testimonials are completely trustworthy thanks to the fact that not only you but also your clients have control on what is published. And testimonials have to be updated or confirmed every 12 months. So you end up with a list of testimonials that are real and recent. Only those will convince your prospects.

8 | The most common marketing mistakes made by coaches - Part 4 by Bev James | The Coaching Academy Blog

September 29th, 2011 at 9:32 am


[...] you have a referral system in place for your coaching business or do you feel too embarrassed to ask somebody to refer clients [...]

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